Let’s be honest — grooming has never been easier. With 24/7 access to online shops, speedy delivery, and a mind-blowing variety of products, it’s hard to imagine a time when your only option was the local chemist. And if you’ve ever had to awkwardly buy something a little personal — like condoms or hair-loss treatments — you’ll definitely appreciate today’s privacy-first shopping experience.
Back in the day, getting caught in the hair dye aisle or spotted at the makeup counter was a total nightmare. Now? Teens can shop for everything from pimple patches to body spray from the comfort of their bedroom. No judgement. No awkward encounters. Just click, buy, and done.
Sure, Amazon is quick and convenient, but when your wallet’s feeling the squeeze, supporting independent or thoughtful retailers makes your money feel better spent. These days, brands are pulling out all the stops to win your loyalty — think curated selections, quality packaging, loyalty perks, and sometimes even a free gift.
So, ready to upgrade your grooming routine? Here are our top online picks for male grooming.
Horace
Looking for reliable grooming basics without breaking the bank? Horace is your guy. Based in France, this brand is known for natural, high-performance products that are designed based on customer feedback.
Whether you’re dealing with oily skin, a patchy beard, or thinning hair, Horace has you covered. And if you like a little fun in your routine, check out their watermelon toothpaste or navy blue nail polish.
Perks: 10% off your first order, free gift, and free delivery on orders over £50.
Shop: Horace
Fellow Barber
What started as a stylish barbershop brand is now an online goldmine for modern grooming. Fellow Barber offers everything from hair tonics and beard creams to shampoos crafted for each season.
They also stock cool indie names like Jupiter, Musgo Real, Wonder Valley, and retro sun care brand Vacation. And yes, you can still book an in-store haircut with a pay-what-you-can model.
Exclusives: Signature Fellow Barber line and stylish collabs like the Ezra Arthur comb.
Shop: Fellow Barber
MR PORTER
Launched grooming in 2013, MR PORTER has since become the place to score the best premium grooming brands. From Le Labo to Aesop and Dr. Dennis Gross, the product range is top-tier.
They even stock luxe extras like leather wash bags and wild gadgets like gold toothpaste squeezers (because why not?).
Perks: Free name card with every purchase and exclusive drops.
Shop: MR PORTER
Liberty London
One of London’s most iconic department stores also delivers big on grooming. Known for niche and cult fragrance brands, you’ll find names like Creed, Byredo, Diptyque and more here.
For skincare and haircare, they’ve got Aesop, Kiehl’s, Aveda and Davines — just to name a few.
Perks: £10 loyalty credit for every £200 spent, free delivery over £45.
Shop: Liberty London
Browns Fashion
Browns is better known for fashion, but their grooming game is on point too. Their selection is trendy, ethical, and stylish, with brands like Grown Alchemist, Haeckels, Doers of London and The Grey.
Perks: The Conscious Edit for ethical shoppers and a loyalty club with perks like free global shipping.
Shop: Browns Fashion
Mankind
Mankind is an OG in the men’s grooming scene. They were among the first to carry male-focused versions of traditionally “female” grooming tools like wax kits and foundation.
They stock literally everything — from designer colognes to hair dye, pimple patches, and beard trimmers.
Perks: Tiered discounts (10% off £40, 20% off £60), plus deals for students and key workers.
Shop: Mankind
Soko Glam
K-beauty fans, rejoice. Soko Glam specializes in Korean skincare and stocks gender-neutral brands like COSRX, Neogen, Acwell and more.
Top picks include pore cleansers, snail mucin creams, and pimple patches for that flawless K-pop glow.
Perks: 15% off first order, $10 referral bonus, tiered rewards and recycling credits.
Shop: Soko Glam
Kiehl’s
A true classic, Kiehl’s began as an NYC apothecary and has become a global favorite. Their face wash, facial cream, UV defense and recovery serum are total essentials.
The online Skin Reader tool helps you figure out what products you actually need.
Perks: 15% off first order, rewards points, free delivery, and a birthday gift.
Shop: Kiehl’s
Beast.
With both online and in-store options, Beast is a well-edited grooming destination. They use a “Skin Match” tool to recommend the best products for your age, skin type, and needs.
Faves include AKT’s stylish deodorants and Eurosport recovery gels for fitness lovers.
Perks: Global shipping and a fuss-free shopping experience.
Shop: Beast
Humānery
Born out of frustration with outdated beauty retail, Humānery is a modern self-care space built for men. Think everything from beard oil and skincare to makeup and sexual wellness products.
They carry exclusive brands and bundles and even offer Humānery-branded sets.
Perks: Earn points, save on subscriptions, and get £20 off orders over £135.
Shop: Humānery
Baxter of California
A West Coast staple, Baxter of California is known for premium grooming using natural and sustainable ingredients. Their cleansing bars and clay masks are must-haves, and their styling products work for every hair type.
Perks: 15% off first order, refer-a-friend discount, free shipping over $50.
Shop: Baxter of California
Harry’s
Harry’s was built on the idea that razors shouldn’t cost a fortune. They’ve since expanded into skincare and styling, offering effective products at super reasonable prices.
Shop: Harry’s
Final Thoughts
With so many top-notch online destinations at your fingertips, there’s no excuse to settle for mediocre grooming. Whether you’re after affordable basics, premium skincare, or a niche cologne no one else has heard of, the right site is just a click away.